Every day in the UK 1,600 people die
18,000 people move house every day in the UK
1.2 million addresses change on the post code file every year
37% of a database will decay every year
£95 million is wasted annually as a result in mailing deceased individuals
More than £180 million is lost every year as a result of using out of date data
It has been proved that sending multiple copies of the same mail to an individual does not improve the response rate