Why Cleanse...

Every day in the UK 1,600 people die

18,000 people move house every day in the UK

1.2 million addresses change on the post code file every year

37% of a database will decay every year

£95 million is wasted annually as a result in mailing deceased individuals

More than £180 million is lost every year as a result of using out of date data

It has been proved that sending multiple copies of the same mail to an individual does not improve the response rate