Mailing Preference Service (MPS)

The Mailing Preference Service was introduced to support the consumer’s right to choose the mail they wished to receive. The Register allows Direct Mailing companies to adjust their lists accordingly. It gives respect to the customer’s choice and helps companies to market considerately, ethically and economically. The Mailing Preference Service only applies to unsolicited mail and does not prevent companies from mailing ‘flagged’ addresses from their own database unless the consumer as specifically requested otherwise but these addresses should be removed before you ‘rent’ any of your data to third parties. You supply us with your address, including full name, where available, and we match your addresses against the MPS file, flagging those individuals and addresses that have subscribed to the scheme.