Name And Address Enhancements

Changes to either existing customer or prospects addresses can degrade the quality of your database and so cause a negative impact on any marketing campaign that you employ. We can compare your addresses against the very latest Royal Mail Address File (PAF) and amend or update as required thus reducing the amount of undeliverable mail you send out. This will also benefit you with reduced internal costs required to handle undeliverable returned mail. Cleansing your data this way lets your customers and prospects know that you care enough to address them correctly; this is also proven to boost sales. Our software gives you the choice to either update the address file to the Royal Mail PAF file exactly or keep an ‘enhanced’ address. This option will keep any house names that your customer may use, vanity addresses, whilst ensuring that the remaining part of the address is completely PAF validated. This gives you the best of both worlds, you keep your customer happy by utilizing their ‘vanity address’ whilst ensuring that it meets Royal Mail’s standards.